About

Playbook Advisory is a dedicated business brokerage firm based in Chicago, known for its results-oriented approach and extensive industry experience.

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Our mission is simple: to sell your business or assist with the purchase of a targeted company meeting your needs. We leverage our experience to deliver custom results for each client. Our skilled team specializes in managing transactions for companies with annual revenues ranging from $2mm to $20mm.

Some of the Industries We Serve: We offer expert Sell-Side and Buy-Side representation for business owners across various sectors, including:

  • Manufacturing

  • Distribution

  • Retail

  • Business Services

  • Staffing

  • Construction

  • B2B

Our Comprehensive Brokerage Services: Our business brokers are committed to providing a full-service experience that covers every aspect of the transaction process:

  • Initial Listing: We carefully assess your business to determine the best market positioning.

  • Active Marketing: Utilizing our vast network and industry tools, we actively market your business to qualified buyers.

  • Negotiation and Closing: From negotiating the best possible terms to handling all closing details, we ensure a smooth and successful transaction.

Contact Us:

Experience Matters

Jim Peddle, President

Meet Jim Peddle,

Background:

Jim Peddle, our founder and lead broker, transitioned to business brokerage in 2011 after a successful 20-year career in mortgage banking. With over 16 years of experience in this field, Jim has built a reputation for his dedication and expertise in helping clients succeed in their business transactions.

Our Expertise: Under Jim's leadership, our team has demonstrated a consistent track record of achieving client goals through strategic brokering for business buyers and sellers.

Our firm is a respected member of:

  • The Alliance of Merger & Acquisition Advisors

  • International Business Brokers Association, Inc.

  • A+ Rating - BBB (July, 2025)

How We Stand Out

Results Matter:

At Playbook Advisory, we understand that choosing the right business broker is crucial. Here’s why we believe we are the right choice for you:

  • Competitive Commission Rates: We offer lower commission rates, allowing you to save a significant amount on your transaction.

  • Flexible Listing Agreements: Unlike other firms that require a 12-month commitment, we offer shorter listing agreements to provide you with more flexibility.

  • Clear Legal Agreements: Our contracts are designed to be straightforward and easy to understand, ensuring you know exactly what you're signing.

  • Why Choose Us As Your Business Broker? High closing rates of over 96% in 2024 and 93% in 2023 near the top of the industry. Since 2018 all of our listings have generated at least one offer and over 90% multiple offers within 90 days of listing.

By comparing our services, rates, and client-focused agreements, we are confident that you will find us to be the best choice to represent you as your agent and business broker.

Contact Jim Peddle at president@playbookadvisory.com. call 312-525-9622 or complete the form below;


 

Active & Closed Engagements:

Sold: Commercial Real Estate Property Management Company

  • $3.8mm Revenues

  • Chicago Area Focus

  • Strategic Buyer expanding portfolio

Sold: Ethnic Wholesale Food Distributor

Confidential Buy-Side Representation

  • Property Management Search - Strategic Buyer

  • National Staffing Agency - Chicago, IL.

  • Chicago Sensor: Sensor Manufacturing Company - Successful Transaction

  • Commercial Janitorial Maintenance Firm - Strategic Search

  • Private Wealthy Investor - Consulting Search

  • Metal Fabrication - Cover Acquisition

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