Q & A with Playbook Advisory Founder Jim Peddle
Discover the unique journey of Jim Peddle, founder and president of Playbook Advisory, as he shares his challenging yet rewarding entry into the business brokerage industry. From overcoming early hurdles during the Great Recession to establishing a leading full-service firm, Jim provides invaluable insights into the resilience required to succeed. Dive into our detailed interview to learn how Jim's strategic approach to marketing, dedication to client service, and vision for the future are shaping the landscape of business brokerage. Whether you're a potential client or an aspiring broker, this story is a testament to the power of perseverance and expertise.
An Interview with Jim Peddle, Founder & President of Playbook Advisory
How did you begin your career in business brokerage
I started in the industry in 2011, right after the great recession, which was a challenging time to enter the field. The landscape was tough, with dwindling leads and an inexperienced team, but it taught me resilience. After five years at a national franchise, where I became the top-producing broker by 2015, I founded Playbook Advisory to leverage my expertise in sales and marketing.
What services does playbook advisory offer?
We provide comprehensive business brokerage advisory services, assisting both buyers and sellers. Our offerings include:
Sell Side Representation for Business Owners exiting their businesses
Targeted M&A searches for Buyers and Strategic Buyers Nationwide and Chicagoland
Business valuations for Estate, Divorce, Partner Disagreements and Selling
Pre-sale business evaluations
Strategic marketing and SEO for business oowners
How do you Promote your business?
Our approach combines modern "pull" marketing with traditional methods. We focus on delivering high-quality, relevant content that positions us as industry experts. This strategy includes engaging potential clients through various platforms like BizBuySell, BizQuest, and our blog, as well as hosting events and seminars.
Bizbuysell
Bizquest
Events & Seminars with Jim Peddle & other professionals
Partnerships & Joint Ventures
what do you attribute your success?
Our success stems from our commitment to continuous learning and client-first service. We apply a consistent methodology to every transaction, which has been instrumental in our achievements. Furthermore, I value building relationships with clients that are likely to be positive and productive throughout the sales process.
Do you refer business to other professionals? Bankers, Accountants or Attorneys?
Absolutely! We frequently refer clients to trusted bankers, accountants, attorneys, and other specialists. This network not only supports our clients' needs but also expands our reach and capabilities in the business brokerage field.
What do you look for in your Team Members?
We seek individuals who are self-motivated, resilient, and client-focused. The ability to embrace challenges and continuously seek growth opportunities is crucial.
What made you choose your current location for the Corporate Office?
Our office is strategically located on Chicago’s North Side, near key transport links and Wrigley Field. This location supports our operational needs and provides excellent growth opportunities, despite my personal allegiance to the Sox!
What are Your responsibilities as the business owner?
In the beginning, I managed nearly all aspects of the business, from incorporation to SEO optimization. Today, my role encompasses overseeing our strategic direction, ensuring client satisfaction, and driving business growth.
Have you ever turned down a client?
Yes, compatibility and mutual respect are crucial in our engagements. We prioritize working with clients who respect our expertise and share our goal of successful business transitions.
How can someone contact you regarding buying or selling a business?
We can be reached directly at 312-525-9622 or via email at president@playbookadvisory.com. We encourage all interested buyers and sellers to call us to learn more about what we do.
Author: Jim Peddle,
Tags: Business Broker, Playbook Advisory, Sell a Business, Jim Peddle
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Playbook Advisory
A Full Service Business Brokerage Firm
www.playbookadvisory.com
312-525-9622